SNAPpy Copy Tips

Here's a long, leisurely, meandering video on how working with SNAP Copy gets your copy projects done faster! Yes, we realize the irony. Tell us...

Are you making these 5 *incredibly common* copywriting mistakes? Join James E. Turner and Lianna Patch of SNAP Copy to identify (and fix!) problems...

Want to publish more copy and agonize less? WHO DOESN'T? Watch this video to learn about useful copywriting formulas, mapping your reader's stage of...

How important IS grammar in copywriting? What rules should you keep in mind… and which can you ditch? Today we're talking about that most boring,...

Ballooning projects, scope creep and the feeling that something will never get off your plate can be overwhelming. Here are some ideas to help you...

Jargon, industry terms, specialized language...a lot of the time it can feel like your main job is eliminating them from your copy. But sometimes...

You've got a marketing funnel — but are you message-matching from one piece of it to the next? Lianna Patch and James E. Turner, Co-Directors of...

Oh, email subject lines. Too often overlooked, this little line has a mighty job: GET YOUR EMAIL OPENED MORE. Lianna Patch and James E. Turner,...

Want to know what to look for when hiring a copywriter? Watch this quick video from SNAP Copy Directors Lianna Patch and James E. Turner.