Jargon, industry terms, specialized language…a lot of the time it can feel like your main job is eliminating them from your copy. But sometimes it’s just the opposite you need. It all comes down to knowing your ideal customer.
Jargon, industry terms, specialized language…a lot of the time it can feel like your main job is eliminating them from your copy. But sometimes it’s just the opposite you need. It all comes down to knowing your ideal customer.